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Privacy Policy

Roots of Quality Foods Pte. Ltd. ("Roots", "we", "us", or "our") respects your privacy and is committed to protecting your personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA") and other applicable privacy laws.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit www.roots-foods.sg, place an order, contact us, or otherwise interact with our services.

1. Personal Data We Collect

We may collect the following types of personal data:

Information You Provide Directly

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

  • Company name (where applicable)

  • Order details and purchase history

  • Communications and enquiries submitted through our website

Payment Information

When you make a purchase, payment information is processed securely by our payment service providers, including Omise and its affiliated payment partners. We do not store full credit card numbers or card security codes on our servers.

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Website usage information

  • Cookies and similar technologies

  • Referring websites and pages visited

2. How We Use Your Personal Data

We collect and use your personal data for the following purposes:

  • Processing and fulfilling orders

  • Delivering products to you

  • Managing payments and preventing fraud

  • Providing customer support

  • Responding to enquiries and requests

  • Sending order confirmations and service-related communications

  • Improving our products, services, and website

  • Conducting analytics and business reporting

  • Complying with legal and regulatory obligations

  • Protecting our rights, customers, and business operations

Where required by law, we will obtain your consent before using your personal data for marketing purposes.

3. Cookies and Analytics

We use cookies and similar technologies to improve website functionality and understand how visitors use our website.

Cookies may be used to:

  • Remember your preferences

  • Maintain shopping cart functionality

  • Improve website performance

  • Measure website traffic and usage

You may disable cookies through your browser settings. However, some website features may not function properly if cookies are disabled.

4. Sharing of Personal Data

We may disclose your personal data to:

  • Payment processors and payment service providers

  • Delivery and logistics partners

  • IT service providers and cloud hosting providers

  • Professional advisers, auditors, and insurers

  • Government authorities, regulators, or law enforcement agencies where required by law

We do not sell your personal data to third parties.

All third-party service providers are required to protect personal data and use it only for legitimate business purposes.

5. International Transfers

Some of our service providers may process data outside Singapore. Where such transfers occur, we will take reasonable steps to ensure that your personal data receives a level of protection comparable to that required under applicable laws.

6. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes described in this Privacy Policy

  • Comply with legal, tax, accounting, and regulatory obligations

  • Resolve disputes and enforce our agreements

When personal data is no longer required, it will be securely deleted, anonymised, or destroyed.

7. Protection of Personal Data

We implement reasonable administrative, technical, and physical safeguards to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Subject to applicable law, you may:

  • Request access to your personal data

  • Request correction of inaccurate or incomplete personal data

  • Withdraw consent for certain processing activities

  • Request deletion of personal data where legally permissible

  • Request information regarding how your personal data has been used or disclosed

To exercise these rights, please contact us using the details below.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies separately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page together with the revised effective date.

11. Contact Us

If you have any questions regarding this Privacy Policy or wish to access, update, correct, or delete your personal data, please contact:

Roots of Quality Foods Pte. Ltd.

Email: info@roots-foods.com
Address:111 Somerset Road, #08-10A Singapore 238164

We will respond to your request within a reasonable period and in accordance with applicable laws.