Roots of Quality Foods Pte. Ltd. ("Roots", "we", "us", or "our") respects your privacy and is committed to protecting your personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA") and other applicable privacy laws.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit www.roots-foods.sg, place an order, contact us, or otherwise interact with our services.
We may collect the following types of personal data:
Full name
Email address
Telephone number
Billing address
Delivery address
Company name (where applicable)
Order details and purchase history
Communications and enquiries submitted through our website
When you make a purchase, payment information is processed securely by our payment service providers, including Omise and its affiliated payment partners. We do not store full credit card numbers or card security codes on our servers.
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device information
Website usage information
Cookies and similar technologies
Referring websites and pages visited
We collect and use your personal data for the following purposes:
Processing and fulfilling orders
Delivering products to you
Managing payments and preventing fraud
Providing customer support
Responding to enquiries and requests
Sending order confirmations and service-related communications
Improving our products, services, and website
Conducting analytics and business reporting
Complying with legal and regulatory obligations
Protecting our rights, customers, and business operations
Where required by law, we will obtain your consent before using your personal data for marketing purposes.
We use cookies and similar technologies to improve website functionality and understand how visitors use our website.
Cookies may be used to:
Remember your preferences
Maintain shopping cart functionality
Improve website performance
Measure website traffic and usage
You may disable cookies through your browser settings. However, some website features may not function properly if cookies are disabled.
We may disclose your personal data to:
Payment processors and payment service providers
Delivery and logistics partners
IT service providers and cloud hosting providers
Professional advisers, auditors, and insurers
Government authorities, regulators, or law enforcement agencies where required by law
We do not sell your personal data to third parties.
All third-party service providers are required to protect personal data and use it only for legitimate business purposes.
Some of our service providers may process data outside Singapore. Where such transfers occur, we will take reasonable steps to ensure that your personal data receives a level of protection comparable to that required under applicable laws.
We retain personal data only for as long as necessary to:
Fulfil the purposes described in this Privacy Policy
Comply with legal, tax, accounting, and regulatory obligations
Resolve disputes and enforce our agreements
When personal data is no longer required, it will be securely deleted, anonymised, or destroyed.
We implement reasonable administrative, technical, and physical safeguards to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Subject to applicable law, you may:
Request access to your personal data
Request correction of inaccurate or incomplete personal data
Withdraw consent for certain processing activities
Request deletion of personal data where legally permissible
Request information regarding how your personal data has been used or disclosed
To exercise these rights, please contact us using the details below.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies separately.
We may update this Privacy Policy from time to time. Any changes will be posted on this page together with the revised effective date.
If you have any questions regarding this Privacy Policy or wish to access, update, correct, or delete your personal data, please contact:
Roots of Quality Foods Pte. Ltd.
Email: info@roots-foods.com
Address:111 Somerset Road, #08-10A Singapore 238164
We will respond to your request within a reasonable period and in accordance with applicable laws.